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Visitors staying longer

Visitors staying longer

Grampians and Wimmera tourism up with visitors spending longer in the region

Food and wine events, fishing, bush walking, mountain climbing and relaxing among nature are just some of the draw cards bringing 15% more tourists into the Grampians and Wimmera region in the past 12 months.

The latest report the Victorian Governments regional tourism summary for the Grampians/Wimmera region shows long term stays are up by close to 20% with guests spending more money over longer periods.

Grampians CEO Mark Sleeman fresh from a visitor with the chief of tourism in Victoria - says visitor numbers are up across the board with long stays increasing due to our regions many wonders..."The Hero experiences and some of our key assets that we talk about are big nature - the pinnacle, Boroka lookout, Mackenzie falls, some of the iconic products, its all those and other things that keep people here longer and you don't get 20% growth in length of stay unless you're talking about a complete visitor experience that includes fishing, bush walking, visiting the lakes and waterways, waterfalls and really importantly events around our amazing food and wine events".


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Domestic overnight spend in the Grampians - year ending March 2019 was estimated to be $327 million (+0.5 per cent year-on-year), with visitors spending an average of $111 per night and $295 per visitor.

Domestic day trip visitors spent $113 million in the year ending March 2019, a decrease of 15.1 per cent compared to the previous year however the lower number of day trips and spends on these trips has been overtaken by tourists staying longer in the area.

International overnight expenditure in the Grampians was estimated to be $20 million in the year ending 2019.

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